What Is SEO?

SEO is short for search engine optimization. Its the process of optimizing a website and its content to be recognized and indexed by search engines like Google easily.

Why is it important to be recognized in search engines? If your website is offering a service or a product, you want people searching for those services and products to be able to find yours.

These phrases or terms that people are typing to search for services and products on the internet, we refer to as keywords.

Search Engines

Internet programs like Google, Bing, and Yahoo have indexed the entire internet and are designed to search for information on the interwebs. These search results are displayed on pages and presented with a list of ten results per page. We refer to these pages in the industry as the SERP’s (search engine results page).

Google has even stated that 90% of all people searching the internet don’t go past the first page of their search results. There is an on-going joke on the internet that says if you want to hide something on the interwebs just put it on page 2 of the google search results.

SEO becomes very important with regards to first page results. With proper SEO techniques implemented websites can move to the first pages of search results.

Google is the king of search engines with more than 70% of all searches that people are performing on Google. Google’s very own youtube is the second largest search engine to date that people are using to search for information on the web. Amazon has moved into the third most used search engine used by people searching the interwebs.

Google is also moving to a mobile-first index in the near future, and you can read my article I wrote about that too.


These keywords or terms and phrases that are typed into the search engines are what determine the results we are trying to get.

An example would be if I typed in “Las Vegas SEO” into Google searches. The results would be the top ten listings or “rankings” for las vegas seo. The webpage listed in the top spot will be what Google thinks is the most relevant for your keyword searched. Then Google will list the following most relevant sites on down the list.

Keyword Difficulty

Keyword difficulty is a metric that research tools measure to consider several factors when calculating the difficulty.

Competition is a significant factor in determining keyword difficulty. Keyword competition is determined by how many pages are competing for the same keyword, how much it cost per click (CPC) to advertise for that specific keyword, and how much traffic that particular keyword gets are all determining factors in its keyword difficulty.

Most SEO companies will base their cost of SEO on the keyword difficulty or the competition of the keyword.

Longtail Keywords

Longtail keywords are what we refer to as longer phrases or longer search terms.

An example would be like “top las vegas seo expert.” These more extended keywords are usually easier to rank in the top search results. One reason is there are not as many pages competing due to more variations of the keyword phrase. Another reason is that these longer tail keywords have less traffic than more of the primary keyword searches.

Longtail keywords are essential to have, and optimizing for several of them can produce significant traffic results to your webpage.



On-page SEO is referring to all the work that an SEO expert will do on the actual website page its self that we are trying to rank. The titles and content of the website are all parts of the on-page work. While the interlink between pages, the photos, and videos used on the web page are also all critical parts of the on-page strategies of SEO. The on-page approaches are essential and a significant factor in SEO and necessary to page one ranking in Google.


Off-page SEO is also referring to everything that an SEO expert will perform off the actual web page. Link building, social signals, and things like guest posting are all necessities that experts consider off-page SEO. These strategies are fundamental and are essential to rank for keywords that are highly competitive.

Cons to SEO

One problem with SEO is the fact that it takes several months to get first page rankings. Some of the most difficult keywords can take up to a year to get number one rankings on the search results.

Small businesses who don’t have an advertising budget may find that SEO services are expensive, but companies who can afford to spend a monthly advertising budget might not be as offended by the cost of SEO services from an expert.

Pros to SEO

SEO has the best return on investment (ROI) than any other advertising strategy known to man.

SEO creates natural organic traffic that can return useful results long after the work is finished by an SEO expert.


Thank you for reading my article what is seo? It’s pretty straightforward to set up a consultation with RedTail SEO.

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Maybe you don’t have time at the moment but you can get a free website audit by simply typing in your website on our free website auditor.